Empowering Western student-athletes to be leaders of change in their communities.
Broncos Will Reign is a nonprofit that uses the name-image-likeness of Western Michigan University student-athletes to help them make a difference through charitable giving and helps to support our student-athletes financially.
This is what we stand for.
The mission of Broncos Will Reign is to champion charitable organizations through the utilization of the name-image-likeness of Western Michigan University student-athletes. We intend to unite the community of Western Alumni under a common purpose of supporting charitable organizations, Western student-athletes, and Western Michigan as an institution.
Frequently Asked Questions
Your charitable contribution empowers student-athletes to earn their value while bringing out their Bronoc best in the classroom, in the community, on the field, and in the game of life.
IS MY CONTRIBUTION TAX DEDUCTIBLE?
Broncos Will Reign is a 501(c)3 organization that is in the process of receiving tax-exempt status from the Internal Revenue Service. Operating as a charitable organization, you may claim your contribution to Broncos Will Reign as a charitable income tax deduction. Please consult your tax advisor for more information.
HoW ARE DONATIONS USED?
Donations enable Broncos Will Reign to compensate WMU student-athletes under the new name-image-likeness rules for work by the WMU student-athletes on behalf of charitable organizations. Many charitable organizations in the Kalamazoo area are underfunded and lack dedicated marketing teams. The popularity of our WMU student-athletes will amplify the reach of these charitable organizations in a way that is not otherwise provided.
"We have set a priority to connect with our community in amazing ways and also support our athletes’ ability to monetize their name, image and likeness. We appreciate the Broncos Will Reign’s unique approach to providing much needed support to both our local community and to Bronco student-athletes. We hope Bronco fans will support this important initiative”.