Empowering Western student-athletes to be leaders of change in their communities.
Broncos Will Reign is the official NIL Collective of Western Michigan University, established to empower WMU student-athletes to maximize their Name, Image and Likeness while inspiring change in their communities.
This is what we stand for.
The mission of Broncos Will Reign is to champion charitable organizations through the utilization of the name-image-likeness of Western Michigan University student-athletes. We intend to unite the community of Western Alumni under a common purpose of supporting charitable organizations, Western student-athletes, and Western Michigan as an institution.
Frequently Asked Questions
Your contribution empowers student-athletes to earn their value while bringing out their Bronco best in the classroom, in the community, on the field, and in the game of life.
HoW ARE DONATIONS USED?
Donations enable Broncos Will Reign to compensate WMU student-athletes under the new name-image-likeness rules for work by the WMU student-athletes on behalf of charitable organizations. Many charitable organizations in the Kalamazoo area are underfunded and lack dedicated marketing teams. The popularity of our WMU student-athletes will amplify the reach of these charitable organizations in a way that is not otherwise provided.
