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Empowering Western student-athletes to be leaders of change in their communities.

Broncos Will Reign is a nonprofit that uses the name-image-likeness of Western Michigan University student-athletes to help them make a difference through charitable giving and helps to support our student-athletes financially.

This is what we stand for.

The mission of Broncos Will Reign is to champion charitable organizations through the utilization of the name-image-likeness of Western Michigan University student-athletes. We intend to unite the community of Western Alumni under a common purpose of supporting charitable organizations, Western student-athletes, and Western Michigan as an institution.

Frequently Asked Questions

Your charitable contribution empowers student-athletes to earn their value while bringing out their Bronoc best in the classroom, in the community, on the field, and in the game of life. 


Broncos Will Reign is a Michigan non-profit corporation and has applied for exemption as a 501(c)3 organization with the Internal Revenue Service. If the IRS grants exempt status and can retroactively backdate the date the organization was created, we would be pleased to provide you a copy of any IRS determination that we receive upon your request. Please consult your tax advisor for more information.


Donations enable Broncos Will Reign to compensate WMU student-athletes under the new name-image-likeness rules for work by the WMU student-athletes on behalf of charitable organizations. Many charitable organizations in the Kalamazoo area are underfunded and lack dedicated marketing teams. The popularity of our WMU student-athletes will amplify the reach of these charitable organizations in a way that is not otherwise provided.


You have the power to positively impact the Kalamazoo Community by contributing to the philanthropic efforts of our student-athletes.

"We have set a priority to connect with our community in amazing ways and also support our athletes’ ability to monetize their name, image and likeness.  We appreciate the Broncos Will Reign’s unique approach to providing much needed support to both our local community and to Bronco student-athletes. We hope Bronco fans will support this important initiative”.

dan Bartholomae

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